Thats their slogan, its on their swing tags - Smoove is out there in your face and they rock
You'll find them tucked in behind Whitcoulls amongst the asian clothing shops. They've been around for quite a while and are much loved by Aucklanders. Join their mailing list for text/email outs of secret sales, usually for half price everything! What more could you ask for. All you gotta do is say the secret password, usually something like 'Spank me.' Just don't be offended when they actually do.
http://smoove.co.nz/
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